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Yasmin Mahrous at LG Fashion Week Toronto //

12.19.09
byPete Willows

Yasmin Mahrous and Stephen Frame met in Dubai and early on, discovered a mutual interest and taste in fashion design. They decided to start their own label, now known as Frame. They started printing t-shirts, tailoring suits and making dresses locally. Soon, they discovered they were a niche market, in that they were the only known label merging the modern Middle Eastern and Western influences. In late 2008, they launched their 2009 Spring and Summer collection online, which was met with a warm reception as well as an increasing demand for their clothing. The label was invited to apply for Dubai Fashion Week, but after much thought, they decided to show their first commercial collection, Spring 2010, internationally at LG Fashion Week in Toronto, Ontario Canada.

The casual wear saw mono-chromatic solid patterns with men’s wear often paired with a t-shirt bearing a lively retro silk-screen image. The chequered truck-stop button down drew applause. More retro on women’s casual, including faux leather spandex pants and daring bare-all sheer tops. And eighties punk rock torn black tights. The evening gowns drew heavily on Versace, with plunging necklines and hip-length open sides. The ruffled pink dress was a hit. Men’s formal wear were monochromatic suits that verged on tuxedo, with highlights in the way of tabs on the pockets, and a marching stripe down the pants.

Check out their 2010 Spring/Summer collection >>

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About the Author:
Pete Willows is a Canadian freelance writer. He has lived and worked in Egypt, The United States, New Zealand, the Sudan and Canada. He currently lives in the Toronto area with his family.



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